Dylan Howard

Following acquisition, Raging Waters Los Angeles required a complete website rebuild on an accelerated timeline. As California’s largest waterpark, the brand needed a fast, stable, and customer-ready digital presence before the upcoming season.

The Challenge

The project timeline allowed less than two weeks to fully rebuild and launch the new website. The site needed to support ticket sales, operational updates, and customer traffic immediately while aligning with updated branding and ownership requirements.

Strategy / Approach

I led the rebuild effort with a highly execution-focused approach, prioritizing speed, usability, and launch readiness without sacrificing customer experience.

The project required rapid coordination between creative, development, and marketing stakeholders while identifying the most critical components needed for launch.

Execution

  • Worked hands-on alongside the development and design team during the rebuild
  • Helped streamline workflows to dramatically accelerate production timelines
  • Prioritized essential conversion and operational functionality for launch readiness
  • Assisted with content structure, UX flow, and mobile responsiveness
  • Supported launch coordination and QA during a high-pressure timeline

Results / Impact

  • Successfully launched the new website in just 3 days instead of the original 2-week estimate
  • Maintained continuity for a major entertainment brand during acquisition
  • Delivered a functional, user-friendly experience under significant time constraints
  • Demonstrated leadership and execution in a fast-moving environment