Dylan Howard

Sports Services evolved from a growing sports equipment company into a nationally recognized youth football brand with event activations, partnerships, and ecommerce operations spanning major tournaments and venues across the country.

The Challenge

The company needed infrastructure, branding, and scalable marketing systems to support growth in a competitive sports market. Beyond ecommerce, the goal was to create a recognizable brand experience that connected directly with young athletes and families.

Strategy / Approach

I helped build the brand across both digital and in-person channels, combining ecommerce, event marketing, partnerships, and content into a unified growth strategy.

The focus was not just selling products, but creating experiences and visibility within the youth football community.

Execution

  • Managed both the Sports Services and RockSolid websites
  • Led graphic design, email marketing, social media, and paid advertising efforts
  • Sold merchandise directly at major events across the country
  • Supported partnerships and activations at venues including Disney World and XFL events
  • Helped coordinate product promotion and customer engagement during live events
  • Created marketing systems that supported both online sales and in-person revenue generation

Results / Impact

  • Expanded brand visibility through national sports events and partnerships
  • Helped establish a recognizable identity within the youth football market
  • Supported ecommerce growth alongside live event sales
  • Built scalable marketing systems supporting multiple channels and seasonal campaigns