Dylan Howard

Castle Park, a large amusement park in California, required a rapid website rebuild following acquisition. The project demanded quick execution, strong coordination, and a customer-ready digital experience capable of supporting ticket sales and seasonal traffic immediately.

The Challenge

The timeline for launch was extremely compressed. The website needed to be fully rebuilt and operational within less than two weeks while maintaining usability, branding consistency, and functionality across devices. Because the park operates with seasonal promotions, water attractions, events, and ticketing complexity, the digital experience also needed to clearly communicate offers and reduce friction for guests.

Strategy / Approach

I led the project with a hands-on execution mindset, prioritizing launch-critical functionality and streamlined workflows to meet the aggressive deadline.

The focus was on:

  • Building a clean, scalable website structure
  • Supporting customer conversion through improved usability
  • Creating flexibility for promotions and future marketing campaigns
  • Ensuring the site could support immediate operational needs after launch

Execution

  • Worked directly with designers and developers during the rebuild process
  • Assisted with UX improvements and content structure
  • Helped coordinate rapid deployment timelines and launch readiness
  • Implemented marketing-focused website updates supporting promotions and ticket sales
  • Ensured mobile responsiveness and customer usability throughout the experience

Results / Impact

  • Successfully launched the rebuilt website within the required two-week timeline
  • Delivered a stable, user-friendly digital experience during a critical transition period
  • Improved flexibility for seasonal campaigns and promotional launches
  • Helped establish a scalable foundation for future website growth and optimization