Dylan Howard

Gridiron Football was rapidly expanding its youth sports footprint across the country. I played a dual role in both operational expansion and national marketing execution during a critical growth phase for the company.

The Challenge

The organization needed to rapidly launch new leagues, recruit operators, manage logistics, and simultaneously grow brand visibility across multiple markets. As growth accelerated, the company also needed stronger digital advertising infrastructure to support nationwide lead generation and registrations.

Strategy / Approach

I focused on building local momentum while creating scalable systems for national growth.

This included combining grassroots partnerships and live event marketing with performance-driven digital campaigns across multiple advertising platforms.

Execution

  • Opened 13 new youth football leagues during the first season
  • Assisted with recruiting operators, referees, and local logistics coordination
  • Helped source fields, jerseys, and operational resources
  • Led a partnership with the Frisco Fighters professional indoor football team
  • Managed social media, event merchandising, and onsite registrations
  • Transitioned into a national ads management role overseeing Google, Meta, YouTube, and Hulu campaigns

Results / Impact

  • Supported rapid national expansion across multiple markets
  • Increased local visibility through strategic sports partnerships
  • Improved digital lead generation and advertising performance
  • Helped establish operational systems to support scalable growth